Difference between On-page and Off-page SEO

digital marketing training in hyderabad

On page SEO:

This is the part of the SEO process specifically focused on performing tasks on your website that will help you achieve maximum rankings in Google, Yahoo, Bing, and other top search engines.

By specifically focusing on website and content optimization, you can work diligently to make sure that you’re On Page optimization is much better than that of your competitors. And this is what Google wants anyway, so it’s going to help you get high page rankings as you leap above the competition.

The main task which are performed in On Page SEO are –

  • Headings
  • Title of the page
  • Meta description and tags
  • Image and pictures
  • URL structure and domain information
  • User-friendly navigation and quick loading
  • Fresh and quality content
  • Optimized external and internal links

Let us consider some of the important on page optimization techniques:

Title optimization

The most important web optimization element is the title tag. The title tag should be a short but descriptive one, which will help the visitors learn more about you and your business. The title tag is indexed on the search engines, so the title tag has greater importance than other components. Your title should be good enough to attract users looking for specific information.

Meta tag

Meta tag is a short description about your website, its focus areas and the services you provide. In the Meta tag it’s important that the title, keyword and descriptions written are distinct from other sites.

Content writing

Content writing is a very important feature to drive more traffic to your site.Regularly updating your content with fresh information, and appropriate keywords and phrases increases the ranking of your site. Good content is important for your articles, newspaper, blogs, and press releases as well.

Keyword optimization

Adding keywords to your site is important but keyword stuffing can make your site unreadable.

Link optimization

Proper link building improves your site’s quality. There should be effective external and internal links to secure high-ranking in search engines. The link should be taken from a genuine and unique site.

Image optimization

Image optimization can make your site unique but it should be done according to certain criteria. The first one is the file size and loading speed of an individual image and the second is proper file naming and optimization. Search engine spiders can only read text and not images, so special tags are used to make them comprehensible to search engines.

Off-Page SEO:

off page depends on another web page to improve your site or blog. Off-page optimization deals with link building factors. It’s an ongoing process and needs regular new links that are given priority by search engines. In this technique if you obtain a high quality link, then your site can rank higher. Strategic link building increases the traffic to your website and its position in Google.

The action which we are taking to get backlinks for our website to get better ranking.

  1. Directory Submissions: Collect all Directory Submissions sites and submit our website link and we get a backlink from those websites.
  2. Article submissions: Collect all the Article submission sites and look for submit link and submit article and submit all the credentials and get a backlink.
  3. Local Classifieds: Collect all the Local Classifieds sites and look for post a free ad and post the ad by giving the details and will get the backlink.
  4. Profile creation sites: Collect all Profile creation sites and look for submit link or create profile and will get backlink from these sites.
  5. Social bookmarking: Collect all the social bookmarking look for account settings and all five credentials and will get backlinks.
  6. Forum submissions: collect all Forum submissions sites and then we should participate in the discussions and should ask for backlink.
  7. Blog commenting: Collect all the Blog commenting sites and should comment on the niche blogs and should address the queries so that they can produce the backlinks.
  8. Guest blogging: Collect all Guest blogging sites and look for write to us and should send an original article and blog to the admin so if they like our content then they will produce backlink for our website.
  9. Private blog networks: collect all the Private blog networks sites and check for 404 errors and should reach out to admin and inform about the broken links in their websites so they can produce backlinks for us.
  10. Local business listings: GO to Get Your Free Business Profile Stand Out on Google and give all your credentials and google will give u the listing on the map at our business place.

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