Task

SEO Task:

Find Titles and descriptions of Following websites

  1. www.digitalnest.in
  2. www.dsim.in
  3. www.apollohospitals.com
  4. www.yashodahospitals.com
  5. http://www.pragatiresorts.com/
  6. https://www.leonia.in/
  7. www.pepperfry.com
  8. http://www.novusedu.com/

Do Web Position Analysis for for 20 keywords

  1. www.odmt.in

Competition Analysis for Odmt.in

Off Page Optimization. Apply all 17 techniques to Your Website

  1. Blog Commenting
  2. Article Submission
  3. Directory Submission
  4. Document Submission
  5. Social Bookmarking
  6. Image Submission
  7. Video Submission
  8. Forum Posting
  9. Web 2.0 websites
  10. QR code
  11. Profile Creation
  12. Infographic Submission
  13. Google my business
  14. Guest blogging
  15. Classifieds submission
  16. Business reviews
  17. Q&A

Ad-words Task:

  1. Create a Search Network for Yashodha Hospital Targeting Hyderabad and Bangalore with Cardiology and Gynaecology Specializations
  2. Add all Possible extensions (Site Link, call Out, Call, Structure Snippet )
  3. Create Conversion Tracking Code
  4. Create a Display Campaign for Yashodha Hospital Targeting Hyderabad, Age group of 40- 60+, Male and Female, with keywords hospital, health, cardiology, Gynaecology.. Ad should be Responsive banner Ad
  5. Create a Remarketing Campaign Targeting the previous Users who visited your website. Here your Ad should says 5% Discount. (Generate Remarketing code and Show me)
  6. Create Gmail Ad for yashodha hospital Targeting Hyderabd people, male and femaile age group 40 to 60+
  7. Create Video Ad For Yashodha Hospital. I need Instream Ad .
  8. Increase App Installs for yashodha Hospitals. You can Target Search or Display or Video or Play Store
  9. Download Ad-words editor and Import your ad-words editor campaigns. Add one new campaign to Editor and check weather it successfully added in your ad-words account or not.
  10. Create Google My Client Center Account
  11. Create Google Merchant Account
  12. Create Search Network Campaign Through Keyword Planner and add to the Account
  13.  Create Display Network Campaign Through Display Planner and Add to The Account

Social Media Optimization Task:

  1. Create Profiles on Facebook, Twitter, Linked-in, Instagram, Pinterest and Google Plus
  2. Create Facebook Page(Profile Pic, Cover Pic, call To Action Button, Inviting All Your friends to Like Page)
  3. Create username with your brand for the page like www.facebook.com/odmtsubhash
  4. Join Different Local Groups to Increase reach.
  5. Try to Increase Page likes and Websites visits through Optimization techniques like Push and Pull and 80/20 rule
  6. Create a Post Greeting your customer on festival )Diwali or Ramzan or Christamas). Create nice banner with Canva or picmonkey . Use  Proper #tags (Your company logo should be there on image)
  7. Create an Explainer Video for your product.(If you dont have any idea do it for digital marketing). Use Biteable or Powtoon or Animaker.
  8. Create Buffer and Hoot-suite account (Social Media Automation Tools) and link all your 6 social media profiles to them. Now start sharing through buffer and Hoot-suite.
  9. Go to Your Facebook insights and check the analytics.
  10. Try assign page roles to one of your friend. Make him as admin or moderator.
  11. Try to do competition analysis through Facebook page. Means watch your competitors pages.
  12. Check the process of how to delete page(dont delete just check)

Social Media Marketing Task:

  1. Go to Ads manager and Create Brand Awareness Ad
  2. Create one more ad selecting reach Option
  3. Create one more ad by selecting consideration option. Try one Ad for Page Likes one for Websites Visits and one for Lead Generation. Total 3 Campaigns.
  4. Create Twitter Ad
  5. Create Linked in Ad

Signup for the Following Tools:

  1. later
  2. Tagboard
  3.  Bitly
  4. Sprout Social
  5.  Tweepi
  6. ifttt
  7.  Hubspot
  8. Giphy
  9. Banner snack
  10. Buzzsumo

Social Media Marketing Task

Digital Nest

Facebook
Twitter
Linked in

Facebook: Create Facebook Page (Dummy on Digital Nest)

1)Brand Awareness Campaign. What is Digital Marketing, What are the Job opprtunities and Who Can Join.And Why Digital nest .Creative: Image or Video(Canva,piconkey, banner Snack, Biteable, Powtoon, Animaker).

2)Increase Page Likes…Daily Budget 1000

3)Website Traffic

4)Lead Generation..Target is More Leads..

Twitter:
1)Create Twitter Ad For Brand Awareness

Linked in:
1) Try to Create Linked in Page (Dummy Digitalnest)
2) Website Traffic Campaign. Target Audience BPO Employees, Hyderabad

In Order to Get Certified  You Have to Qualify for the Following Things. Its mandatory

1)Website
2)30 Blogs
3)Google ad-sense approved
4)Top 20 positions
5)500 rupees on Search 500 Display
6)Google ad-words editor
7)Google Certified (Fundamentals & Search )