Google AdWords Advertising Fundamentals Exam Practice Test

1. Google Search Network shows your ad when someone searches for terms that are similar to you:

 
 
 
 

2. Your campaign is consistently meeting its average daily budget. What should you do to maximize your budget throughout all hours of the day?

 
 
 
 

3. An advertiser campaign is getting a lot of clicks, but the conversion rate is low which approach should you suggest to help improve that advertiser’s conversion rate?

 
 
 
 

4. Using Duplicate Keywords across different ad group and campaigns is recommended by Google?

 
 

5. What’s one of the benefits of using ad extensions?

 
 
 
 

6. If I add a keyword phrase ‘+cricket +bats’ then my Ad may show on searches for?

 
 
 
 

7. When choosing a Max. CPC bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

 
 
 
 

8. If you add a Broad Match modifier to any term that are part of  your broad match keyword phrase then?

 
 
 
 

9. You can make changes to location and language targeting at?

 
 
 
 

10. If you have a small business which provides services to particular area of the city then which type of location targeting you should prefer?

 
 
 
 

11. Trinity’s jewellery store just started selling diamond jewellery. She wants to show image ad announcing the new collections to people who are browsing websites about diamond jewellery. Which campaign type is a good fit?

 
 
 
 

12. I want my ads to show on certain sites across the internet, then I should add these websites as:

 
 
 
 

13. How many locations you can target in a campaign ?

 
 
 
 

14. While creating your keyword list, why you should leave out misspellings and plurals forms of keywords (You are using BROAD MATCH) ?

 
 
 
 

15. An advertiser has decided that they want to spend $1216 per month for their campaign. How would you recommend they set their budget in their AdWords account?

 
 
 
 

16. Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

 
 
 
 

17. While setting up a Search Network campaign, you want to maximize the number of clicks you can get. Which bidding strategy should you use to achieve this goal?

 
 
 
 

18. Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

 
 
 
 

19. Which of The following is Not Related to Quality Score

 
 
 
 

20. When creating text ads to advertise a small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

 
 
 
 

21. Sara manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

 
 
 
 

22. Why should you link your client’s AdWords account to Google’s Webmaster Tools?

 
 
 
 

23. How can you see if people are searching for your services during the early morning and evening hours?

 
 
 
 

24. You noticed from the Search Terms Report that certain search terms are leading to a higher number of clicks on your ads. What will you do with this information?

 
 
 
 

25. In order to better serve or attract customers who are using mobile devices, it’s important to:

 
 
 
 

26. I want my ads to show on certain sites across the internet, then I should add these websites as:

 
 
 
 

27. What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets?

 
 
 
 

28. CPM bidding can be used on Display and Search Network?

 
 

29. An advertiser campaign is getting a lot of clicks, but the conversion rate is low which approach should you suggest to help improve that advertiser’s conversion rate?

 
 
 
 

30. What happens in managed placements?

 
 
 
 

31. Your client wants to improve her ad position. What would you recommend?

 
 
 
 

32. You can use audience targeting to show your ads to:

 
 
 
 

33. You should group your/client’s adwords campaigns by:

 
 
 
 

34. Which bidding strategy should Ajay use if his goal is to get more people to call her local catering business?

 
 
 
 

35. How do we  specify a phrase match keyword ?

 
 
 
 

36. When reviewing Client’s Search Network campaign, you notice that the ads in one of the ad groups have low average position. Which flexible bid strategy should you use to help to help improve the position of these ads?

 
 
 
 

37. Jerry owns a car store and is creating an ad group for car rentals. What would be the most appropriate landing page for his ad?

 
 
 
 

38. Among the below mentioned scenarios, which client should advertise on the Google Search Network?

 
 
 
 

39. Conversion rate indicates how often a click has led to a conversion?

 
 

40. You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

 
 
 
 

41. You noticed last month that your ad often showed up beside another advertiser’s ad for the same search terms. How can you understand how you are performing compared to other advertisers?

 
 
 
 

42. For a branding campaign which of these metrics is especially important?

 
 
 
 

43. How to Check Whether Our Ad Is Appearing or not For our Search Ad?

 
 
 
 

44. Your client sells gardening supplies online. You suggest she use sitelinks because they can

 
 
 
 

Question 1 of 44

 

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“@type” : “LocalBusiness”,
“name” : “Online Digital Marketing Training”,
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“addressLocality” : “Hyderabad”,
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“addressCountry” : “India”
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“aggregateRating” : {
“@type” : “AggregateRating”,
“ratingValue” : “4.8”,
“ratingCount” : “1733”
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“review” : {
“@type” : “Review”,
“reviewBody” : “Based on 1733 reviews”
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