Q. A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
A. Viewable cost-per-thousand impressions (vCPM) bidding
B. Target cost-per-acquisition (CPA) bidding
C. Cost-per-day(CPD) bidding
D. Cost-per-click(CPC) bidding
Correct Answer is:
B. Target cost-per-acquisition (CPA) biddingHi You Can Access All My Digital Marketing Videos for Free. Visit My YouTube Channel
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