A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

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Q. A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

A. Viewable cost-per-thousand impressions (vCPM) bidding

B. Target cost-per-acquisition (CPA) bidding

C. Cost-per-day(CPD) bidding

D. Cost-per-click(CPC) bidding

Correct Answer is:

B. Target cost-per-acquisition (CPA) bidding

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