A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site via a display ad. She should choose a landing page for the ad that features:

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Q. A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site via a display ad. She should choose a landing page for the ad that features:

A. The entire new line of non-stick cookware

B. A specific pan within the new line

C. All non-stick cookware sold on the site

D. All cookware sold on the site

Correct Answer is:

A. The entire new line of non-stick cookware

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