Advertising on TV, print, and radio typically requires a predetermined budget. What key difference between online advertising campaigns allow the advertiser to invest with more flexibility?

online digital marketing

Q. Advertising on TV, print, and radio typically requires a predetermined budget. What key difference between online advertising campaigns allow the advertiser to invest with more flexibility?

A . Online campaigns generate clicks, whereas other channels generate exposure

B . Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

C . Budgets for online campaigns can only be set once annually and require a fixed commitment

D . Budgets cannot be applied to online campaigns due to constant changes in traffic

Correct Answer is :

B . Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.