Adwords cross-device conversion report not only when a customer interacts with your multiple ads before completing the conversion but also when and how they do so in multiple devices. you might have observed sometimes that consumer searches in one device and then he/ she might get converted in another device
Google created AdWords cross-device conversions to get marketer more precise picture of how their advertising drives into conversion across devices, By measuring more marketers can value mobile marketing more accurately, better optimize for consumer behavior and earn more customers
Cross-device conversion starts as a search network and displays network ad click on one device and end as a conversion in another device or browser, Adwords measure cross-device conversions for millions of users who have signed in to google previously
By using “Include cross-device conversions” setting you can include this “cross-device conversion in your conversions ”
Include Cross device conversion In “Conversion ” column:
- Sign in to your Google AdWords account
- click on tools on the top right corner in your account
- then click on Conversion tab
- then click on settings in the left side menu
- Click Include Display cross-device conversions.
- Check the box if you want to include cross-device conversions in your “Conversions” column.
- Uncheck the box if you don’t want to include these conversions in your “Conversions” column.
- click save
How Cross-Device Tracking works :
Google ads provide cross-device conversion to track the conversion of customer who started their search in one device and ended up with conversion in another device or browser, it helps you optimize your campaign effectively. For search and shopping campaigns cross-device conversions are automatically tracked and reported in conversion column
Whereas by checking the ” Include Display cross-device conversions” it will track all cross-device conversions of a Display campaign. This allows you to also optimize for these conversions if you’re using an automated bid strategy that optimizes for conversions, like Target cost-per-action (CPA), Target return on ad spend (ROAS),
Learn more about ” All conversions”