After segmenting your client’s conversion data for a shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores

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Q. After segmenting your client’s conversion data for a shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores

A. Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving

B. Set a desktop bid adjustment that accounts for the amounts in sales that mobiles is driving

C. Create a separate shopping campaign for desktop and mobile, budgeting the same amount for each campaign

D. Create a separates shopping campaign for mobile targeted to locations where your client has a physical store

Correct Answer

A. Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving

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