An advertiser looking to drive conversions is using manual cost-per-click(CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

Q. An advertiser looking to drive conversions is using manual cost-per-click(CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

A. The Quality Score of the keywords

B. The bids of the next closest advertiser

C. The profit derived from a paid click

D. The average profit per conversion

Correct Answer is:

C. The profit derived from a paid click

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