An advertiser makes an edit to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

Q. An advertiser makes an edit to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

A. The edited ad is less relevant to the keywords in the ad group

B. The advertiser’s landing page is down for maintenance

C. The advertiser’s budget has been depleted

D. The edited ad has a lower conversion rate

Correct Answer is:

A. The edited ad is less relevant to the keywords in the ad group