An advertiser using viewable cost-per-thousand impression (CPM) bidding wants to maximize exposure on a specific set of sites selected for the new campaign. Which is the best practice when setting up the campaign?

Q. An advertiser using viewable cost-per-thousand impression (CPM) bidding wants to maximize exposure on a specific set of sites selected for the new campaign. Which is the best practice when setting up the campaign?

A. Choose a website that represents a variety of themes

B. Set bids at the ad group or campaign level

C. Set bids on individual placements

D. Create a campaign for each website

Correct Answer is:

C. Set bids on individual placements