An advertiser who sells coffee beans adds the keyword “java” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about javascript programming. What should she do to avoid appearing on these irrelevant sites?

Follow Subhash Mangalam Digital Marketing Videos on Youtube

Q. An advertiser who sells coffee beans adds the keyword “java” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about javascript programming. What should she do to avoid appearing on these irrelevant sites?

A. Make it obvious in the ad copy that “java” refers to coffee, not javascript

B. Add “Coffee beans” as a topic

C. Add “java beans” as a negative keyword

D. Exclude “programming” as a topic

Correct Answer is:

D. Exclude “programming” as a topic

Follow Subhash Mangalam Digital Marketing Videos on Youtube