Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text is relevant to the page you’re linking to, rather than generic text. It usually appears as blue underlined text, but you change your website’s link colors and styles through your HTML or CSS. Anchor text can provide both search engines and users relevant contextual information about the content of the link’s destination.
In the above example of the link code 'Tiny dancing horse' is the anchor text for the link.
The anchor text is also known as the link label or link title. The words contained in the anchor text help determine the ranking that the page will receive by search engines such as Google or Yahoo and Bing. Links without anchor text commonly happen on the web and are called naked URLs, or URL anchor texts. Different browsers will display anchor text differently, and proper use of anchor text can help the page linked to rank for those keywords in search engines.
Types of Anchor Text
1. Exact match
Exact match anchors are the king of all anchor text. They have the power to increase your rankings, but also have the power to increase the traffic to your site. An exact match anchor is the exact match of whatever your target keyword is for the target page.
Example: If “Online digital marketing” is my target keyword, then my exact match anchor would be
“Online digital marketing” .
2. Partial match
The partial presence of keywords in the anchor text is said to be partial match. Examples of partial match anchors would be: “useful link building guide,” “learn more about link building,” etc.
A link with your brand name as an anchor, like odmt.
4. Naked URL
The anchor text raw, ‘naked‘ URL (i.e., as it would be appear in a browser).
https://odmt.com/ and www.odmt.com are both examples of naked link anchors.
As the name suggests, generic anchors are normal anchor texts like “click here”. For example, in the sentence “Click here to get to get more information”, click here is the generic anchor.
Whenever an image is linked, Google will use the text contained in the image’s alt attribute as the anchor text.