Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10,while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12,what bid adjustment would you set for each location?

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Q. Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10,while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12,what bid adjustment would you set for each location?

A. +20% for san francisco, -40% for Houston

B. +40% for san francisco, -40% for Houston

C. +20% for san francisco, -20% for Houston

D. +40% for san francisco, -20% for Houston

Correct Answer is:

A. +20% for san francisco, -40% for Houston

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