Drew is selling math textbooks and using cost-per-click(cpc) bidding for his campaign. what’s the final cost each time his ad is clicked?

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Q. Drew is selling math textbooks and using cost-per-click(CPC) bidding for his campaign. what’s the final cost each time his ad is clicked?

A. The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

B. The projected maximum cost-per-click(max.CPC)

C. The average amount needed to make the ad appear somewhere on the page

D. The average amount charged each time someone clicks on his ad

Correct Answer is:

A. The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

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