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Q. Drew is selling math textbooks and using cost-per-click(CPC) bidding for his campaign. what’s the final cost each time his ad is clicked?
A. The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
B. The projected maximum cost-per-click(max.CPC)
C. The average amount needed to make the ad appear somewhere on the page
D. The average amount charged each time someone clicks on his ad
Correct Answer is:
A. The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
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