Following The ABCD Framework, What’s One Way To Attract Viewers And Give Them A Reason To Watch An Ad?

Q. Following The ABCD Framework, What’s One Way To Attract Viewers And Give Them A Reason To Watch An Ad?

A. Invest in high-end camera systems to shoot video ad segments

B. Use bright colors and loud noises to capture attention in the first five seconds

C. Hire a professional writer to craft the scripts for your YouTube campaigns

D. Front-load the story arc by opening the ad with impact and grabbing their attention

Correct Answer Is:

D. Front-load the story arc by opening the ad with impact and grabbing their attention