Frank Runs A Scuba-Diving Business That Offers Lessons And Sells Scuba-Diving Equipment. Frank Wants To Engage With Users Who Are Researching Scuba-Diving Lessons. Which Marketing Objective Should Frank Choose When Creating His Display Campaign?

Q. Frank Runs A Scuba-Diving Business That Offers Lessons And Sells Scuba-Diving Equipment. Frank Wants To Engage With Users Who Are Researching Scuba-Diving Lessons. Which Marketing Objective Should Frank Choose When Creating His Display Campaign?

A. Build awareness

B. Influence consideration

C. Drive action

D. Increase sales

Correct Answer Is;

B. Influence consideration