A Feature that allows you to control showing your ad to the same person on the Display network In a given time period( Day, week, or month ). Learn more about Display network
It plays a vital role in google Adwords. It is prominent to use frequency capping because it prevent disturbing potential customers mainly in remarketing to them
For instance let us assume that you been to certain website for purchasing a dress. Then an ad which shows a variety of shoes to buy from their store and it shows
When you set frequency cap at the campaign level you need to set the limit for the impressions that an individual to have per day, per week, per month
Note that frequency cap is based on Ip address and devices so it could also block showing ads to different customers using same deviceHi You Can Access All My Digital Marketing Videos for Free. Visit My YouTube Channel
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