Google Ads Display Certification

Google Ads Display Certification Exam Answers 2019

  1. How many websites are part of the Google Display Network?
  2. How does an extension work on a Display Ad?
  3. What is your advertising objective if you’ve just launched a product and would like to show your ads to varied group consumers?
  4. If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
  5. You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
  6. Frequency capping limits the number of times:
  7. Someone browsing the internet sees a google ads display ad for laptop computers on a display network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, ad busy a laptop. In this scenario, view-through conversions would be valuable for the advertiser because it could:
  8. Hayley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. If Hayley sets up a display network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
  9. Jackie is an advertiser who wants to reach people by using both remarketing and shopping ads. What’s the best targeting strategy for her?
  10. Viewable cost-per-thousand impressions (vCPM)
  11. Which practice would be acceptable under Google’s editorial and technical requirements?
  12. A running shoe company wants to each “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
  13. You’ve just opened your new bakery shop in paris and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
  14. An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
  15. Which manual bidding strategy can you use to increase your reach?
  16. On the Display Network, enhanced cost-per-click(ECPC) automatically:
  17. What are the key benefits of using the Google Display Network? (choose2)
  18. Where can you place a client’s image and video ads?
  19. Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
  20. Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
  21. In addition to partner websites, where can you display our ads on the Google Display Network?(choose2)
  22. In your next campaign, you’d like to show the image of your products in your ads. What campaign type do you choose?
  23. A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
  24. Which functionality applies to HTML5 ads?
  25. Which functionality applies to HTML5 ads?
  26. A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site via a display ad. She should choose a landing page for the ad that features:
  27. What does remarketing allow you to do?(choose2)
  28. You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
  29. Cost-per-thousand impressions (CPM) bidding is only available for:
  30. You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
  31. Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
  32. Which ad format is easiest to create and edit,and has the widest reach on the Display Network?
  33. If John is setting up a new video campaign, which manual bidding strategy should he use?
  34. James has a campaign for an online training course and wants to understand how is campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose2)
  35. When reviewing her display campaign. Gina Sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. which feature could help her be more efficient with her advertising during this time?
  36. Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around$10. Which bidding strategy is best for you?
  37. If you’d like users to fill in a survey on your website, which marketing objectives do you need to select when setting up your Display campaign?
  38. You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?
  39. Which is a benefit of using display advertising with Google to build brand awareness?
  40. If a display ad has been disapproved, how do you submit a request for another review?
  41. What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
  42. Dynamic remarketing lets an advertiser:
  43. Which bidding option is best suited for an advertiser-focused on direct response marketing goals?
  44. Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
  45. Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
  46. There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (select3)
  47. Which ad format is recommended for driving action?
  48. An advertiser who sells coffee beans adds the keyword “java” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about javascript programming. What should she do to avoid appearing on these irrelevant sites?
  49. An advertiser selling airline ticket has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
  50. In order to use remarketing withGoogle Analytics, you need to:
  51. Which remarketing list segment will typically have the highest volume of viewers?
  52. Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of Google Ads campaign would be best for that?
  53. Which bidding type is only available for ads on the Display Network?
  54. Remarketing is targeting ads to people who’ve already visited:
  55. Which practice would violate Google’s editorial and professional requirements?
  56. Which practice would violate Google’s editorial and professional requirements?
  57. Which ad format is recommended for building awareness?
  58. When optimizing for the Display Network, a clear call-to-action(CTA) in the ad text is important in order to:
  59. Which building strategy should use you if you want to increase revenue from your ad spend?
  60. You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
  61. You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site
  62. An advertiser would benefit from using affinity audience targeting if they want to reach people:
  63. What can you do by creating a separate campaign that’s targeted only to the Display Network?
  64. Which feature applies to the Display network but not the search network?
  65. If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
  66. Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
  67. Targeting by topic is a good strategy if your client wants to:
  68. Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
  69. Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
  70. View-through conversion are available only to:
  71. John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about lunch. Which targeting option should he use?
  72. Why is it recommended to separate Display Network Campaigns from Search Network campaigns?
  73. If a display ad appears “above the fold”, this means that it:
  74. You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
  75. You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjust its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
  76. You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
  77. Which report is helpful when using the site and category exclusion?
  78. If an advertiser chooses to run ads in image formats, Google will:
  79. To raise awareness of what you’re advertising without limiting who might see your ads, you should:
  80. An advertiser using viewable cost-per-thousand impression (CPM) bidding wants to maximize exposure on a specific set of sites selected for the new campaign. Which is the best practice when setting up the campaign?
  81. For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost-per-thousand impressions (eCPM) When there are:
  82. In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:
  83. Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
  84. You might choose to use preferred layouts for dynamic display ads if your client:
  85. The dynamic remarketing tag collects data such as:
  86. When should you use automated bidding?
  87. Your client has a cupcake shop in a hard to find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
  88. In market audience targeting consists of people:
  89. When planning a campaign, the first thing an advertiser thinks about should be:
  90. If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
  91. An advertiser who wants to target a specific category of video content on the Display Network should:
  92. How long should advertisers wait after creating a new Display campaign before analyzing its performance?
  93. True or False: An advertiser can target mobile apps via Google Ads
  94. Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placement on the Display Network?
  95. Which best practice is advisable when optimizing ad groups within a placement targeted display campaign?
  96. Managed placements allow advertisers to:
  97. Your client who sells sports shoes might choose to target a custom affinity audience if he wants to :
  98. Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
  99. Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client goal?
  100. An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertiser on youtube. He’s advertising it heavily in France through a traditional ad campaign but wants to ensure that online ads reach the relevant youtube audience. Which should he do?
  101. An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:
  102. “Engagement” with a lightbox and on a mobile phone or table is achieved when someone:
  103. Which is a benefit of using a Lightbox ad?