Google Ads Mobile Certification

Mobile Advertising Assessment Answers 2019

  1. A_____ Specifies a location in an app that corresponds to the content you’d like to show.
  2. AdMob is _____
  3. You can use a mobile-specific display URL to:
  4. A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
  5. Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?
  6. Showrooming refers to:
  7. Which is a good app design practice?
  8. Which of the following is not a type of mobile ad extension?
  9. Marisa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
  10. Which of the following is true about apps?
  11. Automated bidding is deal for advertisers who:
  12. An advertiser would not use Google Ads mobile offering to:
  13. How does Google Ads data-driven attribution given for conversions?
  14. Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.
  15. Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
  16. Mobile presents an opportunity for a more targeted marketing message because you have an understanding of contexts such as time, location, and proximity of the customer.
  17. Which of the following is true about mobile-optimized websites?
  18. Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic source, including ad networks.
  19. Where can universal app campaigns run?
  20. Many successful mobile sites have large “touch targets” for clicking that take into account____
  21. The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:
  22. These are all key to good mobile site design except?
  23. Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next ?
  24. To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
  25. To connect Firebase to Google Ads, which of these is required?
  26. What is alightbox ad?
  27. What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
  28. Which of the following is a way for an advertiser to monetize their app?
  29. Which extensions can help drive installs of your mobile app?
  30. Call-only ads are like ad call extensions in that they let you start a call with a touch How are they different from ad call extensions?
  31. ____ Are a type of ad format that show extra information about your business.
  32. An app developer might use remarketing if they wanted to promote a paid version of their game to promote a paid version of their game to everyone who played the free version and reached level 10.
  33. Sitelink extensions:
  34. To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
  35. What is a simple way to target ads to mobile users when they’re near your physical store locations?
  36. Why do mobile advertisers care about driving physical store traffic?