Google Ads Search Certification

Google Ads Search Certification Exam Answers 2019

  1. Obi added a site link extension to her text ad and wants it to show as often as possible. What’s the best way to achieve this?
  2. If you’re currently using text, display, and video ads but also want to more especially control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
  3. You want to use Google ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on google or surfing a pet-supply website?
  4. You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears online in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour”. You can and “beachside snorkeling tour”. you can use this information to:
  5. If you want to target ads to only people who speak Spanish, you can:
  6. According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
  7. According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
  8. Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?
  9. You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click(max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. what’s the final bid amount?
  10. Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily google ads tasks simpler?
  11. According to 2015 Google trends data, which term would consumers on mobile phones be most likely to type in a search engine?
  12. You can use target cost-per-acquisition (CPA) bidding to help:
  13. Why would the data for a search network campaign show conversions but no view through conversions?
  14. The owners of a coffeehouse would like to rum an “afternoon espresso” promotion to increase sales on weekdays. which google ads feature would be most effective for preventing their search ads from appearing at night and on weekends?
  15. An advertiser attempts to enable target cost-per-acquisition(CPA) bidding but the option isn’t available. The most likely reason is that the advertiser.
  16. Each of these is benefits you’d expect from shopping ads except:
  17. The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
  18. Blake is selling baseball caps and using conversion tracking. what information might he learn from the conversion tracking data?
  19. Dynamic search ads would be most helpful for:
  20. To create a customer experience that’s relevant and useful at every touch point, a search advertiser should focus on:
  21. Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
  22. According to Google data, after seeing an ad on their smartphone, more than half of people:
  23. Which best describes the relationship between maximum cost-per-click (max CPC) bids and Ad Rank?
  24. True or false: Shopping ads use merchant center product data to decide how and where to show ads.
  25. You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
  26. How would you determine the click-through rate (CTR) for a client’s search ads?
  27. An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
  28. Which is the best practice for optimizing a landing page for Google Ads?
  29. Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
  30. Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
  31. Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
  32. Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
  33. You own a pet-supply store with various category pages on your websites, and you’ve set up a tracking template so you can manage tracking template so you can manage tracking and direct information. Your final URL for the keywords “dog treats” could be something like:
  34. Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
  35. An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiple is -25%. How much is the advertiser bidding for that time period?
  36. The format of a shopping ad is different from that of a standard text ad in that it includes:
  37. You might analyze the exact match impression share data to get an idea of:
  38. You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate”. You use the keyword insertion code”We sell {keyword: Chocolate}”. Your headline could look like this:
  39. The keyword insertion code in an ad’s headline is “Buy {keyword: Books}”. The ad appears when someone searches on “flower books” and the query matches a broad match keyword, ” gardening books”. How would the headline read?
  40. You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
  41. Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
  42. The majority of consumers want ads customized to their:
  43. Jose has a limited Google ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
  44. Dustin wants to write a great text ad that will get people’s attention when they’re searching on google. what should he do to generate the most clicks?
  45. A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?
  46. You can add a “+” modifier in front of the words in a broad match keyword to:
  47. Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the search network?
  48. An advertiser makes an edit to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
  49. With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
  50. An ad group contains the phrase-matched keyword”underwater camera”. Which search query may trigger an ad in this ad group to be shown?
  51. True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
  52. You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click(CPC) bid within the budget constraint, which result is most likely?
  53. To get an idea of whether you should continue to run a search Network campaign on search partner sites, you can :
  54. A client wants to get more clicks on his ad and also raise his quality score. Which of these actions may get him more clicks but won’t raise his quality score?
  55. Hannah is having a sale. in her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
  56. If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
  57. If an advertiser has the same keyword in 2 different ad group, the one entered in a given auction will have the:
  58. Your client sells gardening supplies online. You suggest she use site links because they can:
  59. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “sweet & spicy coconut”, with related keywords like”coconut snacks” in a single ad group?
  60. Which of these statements is true?
  61. Adwords editor lets users do all of these things except:
  62. Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
  63. An advertiser wants to improve the position of ads on google but isn’t willing to raise bids. What else could increase Ad Rank?
  64. How would you explain the importance of ad impressions to a client who’s concerned that the search network campaign is generating impressions but no click?
  65. Chanara, a senior account manager at a large digital agency, like having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?
  66. After searching for shoes, sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve sean’s experience?
  67. A successful Google Ads text ad:
  68. An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
  69. Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like”selling excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
  70. Based on Google ads editorial and professional requirements, which headline is most likely to generate clicks?
  71. Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10,while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12,what bid adjustment would you set for each location?
  72. Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
  73. Search terms report data shows that people who click o ads promoting your prescription glasses were searching for terms like “wine glasses” and drinking glasses. “Which might you add as negative keywords to prevent your ads from showing on such searches?
  74. You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns,you should:
  75. Megan enables target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
  76. True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
  77. What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
  78. You’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
  79. Which statement is true?
  80. A furniture store owner is creating her first Google Ads Campaign. What’s the best way to group her products?
  81. You have a maximum cost-per-click(max.CPC)bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
  82. If your campaign’s daily budget is US$20, how much of your ads on certain days, based on fluctuations in traffic?
  83. To optimize a client’s campaign to get the most out of her mobile advertising, you can:
  84. Zoe has a website selling customizable electronic greeting card. what could be interfering with her getting the most possible conversions?
  85. Keyword planner can do all of these things except:
  86. Which is the best practice for writing an effective text ad?
  87. A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
  88. An advertiser selling computer monitors is writing new ad text for an existing ad group. which meets Google Ads editorial and professional requirements?
  89. Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
  90. An advertiser implements target cost-per-acquisition(CPA) bidding and notices that the campaign are receiving fewer conversions. what could help increase the number of conversions?
  91. One factor the Google Ads system uses to calculate an ad’s actual cost-per-click(CPC) is the:
  92. What can you learn from attribution reports?
  93. What can you learn from attribution reports?
  94. In order to differentiate ads from those of competitors, advertisers should:
  95. High-quality ratings for an ad can:
  96. A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. what should you tell him?
  97. According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
  98. You’re using target search page location bidding. You know it’s working because you see your ad:
  99. You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on google. If the budget is limited, what might help make sure the ads show?
  100. Drew is selling math textbooks and using cost-per-click(cpc) bidding for his campaign. what’s the final cost each time his ad is clicked?
  101. you’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
  102. Which option can you use to capture potential business later in the day, even on a limited budget?
  103. How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s search network campaign?
  104. The strategic use of different marketing channels affects: