Google Ads Video Certification

Video Advertising Certification Exam Answers 2019

  1. With a Masthead ad, an advertiser can reserve:
  2. In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?
  3. _______ Ads can be created and managed through Google Ads.
  4. Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?
  5. Video remarketing is a way to optimize:
  6. Google helps marketers connect with people using what three kinds of data?
  7. Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating- whether viewers are interacting with the ads they see. What metric should she investigate in Google Ads Reporting?
  8. What does linking a Google Ads account to a YouTube account let an advertiser do?
  9. What does digital media offer that TV advertising does not?
  10. In his True View discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action ?
  11. ____ is used to measure video campaigns.
  12. What’s the first step when determining the right video solution for your campaign?
  13. Video campaigns can help advertisers optimize for:
  14. Which should you consider when evaluating the performance of an advertiser’s TrueView Camapaign for brand awareness?
  15. True or False: You can use contextual targeting with videos.
  16. Which of these formats can be booked cross-screen (mobile and desktop)?
  17. Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?
  18. A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
  19. Why is average view frequency important to measure?
  20. True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts.
  21. What are a best practices for creating a TrueView in-stream ad?
  22. True or False: YouTube remarketing lists can be used with standard text and display ads.
  23. What are the three components in the YouTube ecosystem?
  24. An advertiser can :
  25. If your client wants a specific reach for a specific price on YouTube, you should use:
  26. What percentage of video views on YouTube come from mobile devices?
  27. The initial remarketing list size for video campaigns includes users from the past:
  28. TrueView video discovery ads can run on:
  29. True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
  30. Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?
  31. Which of these can be created to run on the Display Network?
  32. What tool measures brand metrics along with the marketing funnel-like brand consideration or purchase intent?
  33. What can you use to connect with people based on their purchase intent?
  34. A tech-savvy musician, Josef wants to create his first video ad and he has a budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?
  35. What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?
  36. The standard companion banner size for TrueView in-stream ads on YouTube is:
  37. To run a TrueView video ad, the video must be uploaded to:
  38. With YouTube Analytics, you can track metrics on:
  39. Which can’t be added to a TrueView video?
  40. What is a key difference between reservation buying and auction buying?
  41. ____ Targeting lets advertisers place ads on a specific website, YouTube videos, and YouTube partner channels with TrueView ads.
  42. TrueView video campaigns can include:
  43. You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
  44. True or False: More than one YouTube account can be linked to a Google Ads account.
  45. How can an advertiser set up Google Ads Conversion tracking for a Trueview in-stream ad campaign?
  46. True or False: Video ads may appear in videos marked “private” on YouTube.
  47. What is the Google Network?
  48. How can an advertiser calculate the view rate of a video campaign?
  49. You can see average video-view duration metrics in :
  50. An advertiser can use a remarketing tag to target people who’ve:
  51. Linking a Youtube channel to a Google Ads account lets you:
  52. What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
  53. The most effective way to control the number of times someone sees an ad is by:
  54. If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
  55. The best way to reserve an ad is to:
  56. True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5seconds.
  57. True or False: IP address exclusion is not available for TrueView campaigns.
  58. What is Google’s programmatic buying platform?
  59. In which TrueView formats(s) can an advertiser use a companion banner?
  60. What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?
  61. What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?
  62. A click on a companion banner:
  63. Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?
  64. Which of these remarketing lists can be used for a video campaign?
  65. TrueView video ads can be especially effective for driving what goals?
  66. Where would a call-to-action (CTA) overlay show?
  67. Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
  68. Which devices can an advertiser target with a mobile video Masthead?
  69. What is Masthead billing based on?
  70. Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?
  71. If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
  72. TrueView in-stream ads and video discovery ads appear, respectively:
  73. Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?