Google Analytics Exam Questions & Answers

Google Analytics Certification Answers

Question 1) In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.      

  • True
  • False

Correct Answer is False

Question 2) What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • The Measurement Protocol
  • Browser cookies
  • Data Import
  • The Networking Protocol

Correct Answer is The Measurement Protocol

Question 3) What would prevent data from appearing in a Custom Report?

  • Custom Report isn’t shared with users in the same view
  • Too many dimensions in a Custom Report
  • Too many metrics in a Custom Report
  • A filter that removes all the data

Correct Answer is Custom Report isn’t shared with users in the same view

Question 4) What report shows which types of mobile devices visited a website?

  • All Traffic > Source/Medium report
  • Site Content > Landing Page report
  • Technology > Network report
  • Mobile > Devices report

Correct Answer is Mobile > Devices report

Question 5) What is a “dimension” in Google Analytics?

  • A comparison of data between two date ranges
  • The lifetime value of a user in a given date range
  • An attribute of a data set that can be organized for better analysis
  • A report that offers different demographic information about your audience

Correct Answer is An attribute of a data set that can be organized for better analysis

Question 6) Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Unique Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label
  • Category, Action, Label, Total Events

Correct Answer is Category, Action, Label, Value

Question 7) Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • Just before the closing </head> tag
  • Just after the opening <head> tag
  • Just after the opening <body> tag
  • Just before the closing </body> tag

Correct Answer is Just before the closing </head> tag

Question 8) What model represents the hierarchical structure of a Google Analytics account?

  • Property > Account > View
  • Account > Property > View
  • View > Account > Property
  • Account > View > Property

Correct Answer is Account > Property > View

Question 9) What Remarketing audiences cannot be defined by default?

  • Users who played a video on a website
  • Users who speak a particular language
  • Users who visited a specific page on a website
  • Users who visited a physical store

Correct Answer is Users who visited a physical store

Question 10) Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Campaign and Ad Content
  • Source and Campaign
  • Source and Medium
  • Campaign and Medium

Correct Answer is Source and Medium

Question 11) When the same default tracking code is installed on pages with different domains, what will result?

  • Analytics will associate users and sessions with a single domain
  • Analytics will send an alert about duplicate data collection
  • Analytics will not associate users and sessions with any domain
  • Analytics will associate users and sessions with their respective domains

Correct Answer is Analytics will associate users and sessions with their respective domains

Question 12) View filters are applied in what order?

  • Creation date
  • Sequential order
  • Alphabetical order
  • Random order

Correct Answer is Sequential order

Question 13) What campaign parameter is not available by default in Google Analytics ?

  • utm_adgroup
  • utm_content
  • utm_source
  • utm_medium

Correct Answer is utm_adgroup

Question 14) Once filters have been applied, what is the option to recover filtered data?

  • Data may be recovered within 10 days
  • Filtered data is not recoverable
  • Data may be recovered within 30 days
  • Data may be recovered within 5 days

Correct Answer is Filtered data is not recoverable

Question 15) What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  • Product
  • Hit
  • Session
  • User

Correct Answer is user

Question 16) To recognize users across different devices, what feature must be enabled?

  • Google Ads Linking
  • User ID
  • Audience Definitions
  • Attribution Models

Correct Answer is User id

Question 17) Custom Dimensions can be used as what?

  • Secondary dimensions in Standard reports
  • Primary dimensions in Custom Reports
  • All of the above
  • Secondary dimensions in Custom Reports

Correct Answer is All of the above

Question 18) Within how many days can a deleted view be restored?

  • 15
  • 25
  • 5
  • 35

Correct Answer is 35

Question 19) In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • Same scope
  • Same view
  • Same index
  • Same Custom Report

Correct Answer is Same Scope

Question 20) Which reports indicate how traffic arrived at a website?

  • All Traffic
  • Behavior
  • Geo
  • Demographics

Correct Answer is All Traffic

Question 21) The default session timeout duration in Google Analytics is how many minutes?

  • 20
  • 10
  • 30
  • 5

Correct Answer is 30

Question 22) What criteria could not be used to create a Dynamic Remarketing audience?

  • Users who viewed a homepage
  • Users who returned an item they purchased
  • Users who viewed a search result page on a website
  • Users who viewed product-detail pages

Correct Answer is Users who returned an item they purchased

Question 23) What report shows the percentage of traffic that previously visited a website?

  • All traffic > Referrals report
  • Behavior > New vs returning report
  • Interests > Affinity categories report
  • Behavior > Frequency and Recency report

Correct Answer is Behavior > New vs returning report

Question 24) What data is Google Analytics Goals unable to track?

  • Customer’s lifetime value
  • Making a purchase
  • Watching a video
  • Signing up for a newsletter

Correct Answer is Customer’s lifetime value

Question 25) To increase the speed at which Google Analytics compiles reports, what action could be taken?

⦁ Apply an advanced filter to the report
⦁ Choose “Greater precision” in the sampling pulldown menu
⦁ Remove any filters on the view
⦁ Choose “Faster response” in the sampling pulldown menu

Correct Answer is Choose “Faster response” in the sampling pulldown menu

Question 26) In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

⦁ Television commercials
⦁ Social network
⦁ Website referrals
⦁ Paid and organic search

Correct Answer is Television commercials

Question 27) If a web page visitor clears the Analytics cookie from their browser, what will occur?

  • All of the above
  • Analytics will not be able to associate user behavior data with past data collected
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will set a new browser cookie the next time a browser loads a tracked page

Correct Answer is All of the above

Question 28)What is not a benefit of using segments to analyze data?

⦁ Permanently modify the data in a view
⦁ Analyze users by single or multi-session conditions
⦁ Isolate and analyze specific conversion paths using conversion segments
⦁ Compare behavior metrics for groups of users like Converters vs non Converters

Correct Answer is Permanently modify the data in a view

Question 29) What is the “Bounce Rate” in Google Analytics?

⦁ Percentage of total site exits
⦁ Number of times users returned to a website in a given time period
⦁ Percentage of visits when a user landed on a website and exited without any interactions
⦁ Percentage of sessions in which a user exits from a homepage

Correct Answer is Percentage of visits when a user landed on a website and exited without any interactions


Question 30) What is used to create Smart Goals?

⦁ Custom Reports
⦁ Remarketing audience
⦁ Analytics Goals
⦁ Machine-learning algorithms

Correct Answer is Machine-learning algorithms

Question 31) Which user characteristic may NOT be used to change keyword bids in Google Ads?

⦁ ad preference
⦁ location
⦁ time of day
⦁ device

Correct Answer is ad preference

Question 32) What is not considered a “source” in Google Analytics by default?

⦁ email
⦁ googlemerchandisestore.com
⦁ (direct)
⦁ google

Correct Answer is Email

Question 33)Which Goals are available in Google Analytics?

  • Pageview, Event, Transaction, Social
  • Location, Event, Time, Users per Session
  • Destination, Event, Pageview, Social
  • Destination, Event, Duration, Pages/Screens per Session

Correct Answer is Destination, Event, Duration, Pages/Screens per Session

Question 34)A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  • False
  • True

Correct Answer is True

Question 35) For autotagging, what parameter does Google Ads include in the destination URL?

  • urlid=
  • adid=
  • gclid=
  • utm=

Correct Answer is gclid

Question 36) What criteria cannot be used to create a Custom Segment?

  • Sequences of user actions
  • Ad type
  • Dimensions
  • Metrics

Correct Answer is Ad type

Question 37) What report shows which web pages get the most traffic and highest engagement?

  • All Pages report
  • Engagement report
  • Active Users report
  • Frequency and Recency report

Correct Answer is All Pages report

Question 38) Sharing a Custom Report will share the report configuration and data included in the report.

  • True
  • False

Correct Answer is False

Question 39)Which kinds of hits does Google Analytics track?

  • Event
  • All of the above
  • Pageview
  • Transaction

Correct Answer is All

Question 40) When linking a Google Ads account to Google Analytics, what is not possible?

  • Import Analytics Goals and transactions into Google Ads as conversions
  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • View Google Ads click and cost data next to site engagement data in Analytics
  • Adjust keyword bids in Google Ads from Google Analytics

Correct Answer is Adjust keyword bids in Google Ads from Google Analytics

Question 41) What report indicates where users start or exit the conversion funnel?

  • Goal Flow
  • Treemaps
  • Cohort Analysis
  • User Timings

Correct Answer is Goal flow Report

Question 42) How would a view filter be configured to include only users from Brazil and Argentina?

  • Filter 1: exclude all countries except Brazil and Argentina
  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Brazil or Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil

Correct Answer is Filter 1: include Brazil or Argentina

Question 43) Which assets cannot be shared in the Solutions Gallery?

  • Segments
  • Custom reports
  • Custom Dimensions
  • Goals

Correct Answer is Custom Dimensions

Question 44) To view accurate data in a Custom Report, what action should be avoided?

  • Pair metrics and dimensions of different scopes
  • Use a Custom Dimension as a primary dimension
  • Create a report with Custom Metrics
  • Use multiple dimensions together in the same report

Correct Answer is Pair metrics and dimensions of different scopes

Question 45) If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • As a click
  • As an event
  • As a bounce
  • As an interaction

Correct Answer is As a Bounce

Question 46) What cannot be collected by the default Analytics tracking code?

  • Browser language setting
  • User’s favorite website
  • Device and operating system
  • Page visits

Correct Answer is User’s favorite website

Question 47) What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Active Users report
  • Users Flow report
  • Cohort Analysis report
  • User Explorer report

Correct Answer is Active Users report

Question 48) What metric-dimension combination is not valid?

  • Sessions / Bounce rate
  • Avg. Time on Page / Device Category
  • Sessions / Source
  • Total Events / User Type

Correct Answer is Sessions / Bounce rate

Question 49) What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  • Custom Include filter with field “Page Title” and pattern “back to school”
  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • Custom Include filter with field “Campaign Name” and pattern “back to school”

Correct Answer is Custom Include filter with field “Campaign Name” and pattern “back to school”

Question 50) What data does Google Analytics prohibit collecting?

  • Product SKU(s)
  • Billing city
  • Personally identifiable information
  • Purchase amount

Correct Answer is Personally identifiable information

Question 51) Filters cannot perform what action on collected data?

  • Include shopping preferences
  • Convert dynamic page URLs to readable text strings
  • Include data from specific subdomains
  • Exclude traffic from particular IP addresses

Correct Answer is Include shopping preferences

Question 52) What asset is used to build a remarketing list?

  • Custom Metric
  • Custom Report
  • Custom Dimension
  • Custom Segment

Correct Answer is Custom Segment

Question 53) What scope applies to Custom Metrics?

  • User
  • Session
  • Customer
  • Hit

Correct Answer is Hit

Question 54) In Multi-Channel Funnel Reports, how are default conversions credited?

  • Equal credit along the conversion touchpoints
  • Last campaign, search, or ad
  • First campaign, search, or ad
  • Second to last campaign, search, or ad

Correct Answer is Equal credit along the conversion touchpoints

Question 55) If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 1
  • 6
  • 3
  • 2

Correct Answer is 3

Question 56)What type of Custom Report shows a static sortable table with rows of data?

  • Map Overlay
  • Pivot Table
  • Explorer
  • Flat Table

Correct Answer is Flat Table

Question 57) What scope levels available for dimensions and metrics?

  • Event-level, session-level, transaction-level, or user-level scope
  • Event-level, duration-level, transaction-level, or user-level scope
  • Hit-level, session-level, product-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope

Correct Answer is Hit-level, session-level, product-level, or user-level scope

Question 58) If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • /ordercomplete/index.html
  • /order/complete.php
  • /ordercomplete.php
  • /ordercomplete/thank_you.html

Correct Answer is /order/complete.php

Question 59) When does a default Analytics session expire?

  • When a user is inactive on a web page for more than 30 minutes
  • At noon every day
  • When a user opens a new browser window
  • After 30 minutes, regardless of user activity on a web page

Correct Answer is When a user is inactive on a web page for more than 30 minutes

Question 60)What campaigns require manual tags on destination URLs for tracking?

  • None of the above
  • Autotagged campaigns
  • Email campaigns
  • Google Ads campaigns

Correct Answer is Email campaigns

Question 61) What feature collects company-specific data such as Member Status?

  • Custom Metric
  • Custom Filter
  • Event Tracking
  • Custom Dimension

Correct Answer is Custom Dimension

Question 62) What does assigning a value to a Google Analytics Goal enable?

  • Analyze a website conversion funnel
  • Track actual revenue from conversions
  • Track real-time business revenue
  • Compare goal conversions and measure changes to a website

Correct Answer is Analyze a website conversion funnel

Question 63) Segments will not allow you to do what?

  • Build custom Remarketing lists
  • Create subsets of sessions or users
  • Isolate and analyze data
  • Permanently alter data

Correct Answer is Permanently alter data

Question 64) What report compares metrics based on user acquisition date over a series of weeks?

  • Users Flow
  • Active Users
  • User Explorer
  • Cohort Analysis

Correct Answer is Cohort Analysis

Question 65) What feature is required to track customer search terms on a website?

  • Enhanced Ecommerce
  • Search filters
  • Site Search
  • Data Import

Correct Answer is Site search

Question 66) Google Analytics cannot collect data from which systems by default?

⦁ Online point-of-sale systems
⦁ Websites
⦁ Offline inventory database
⦁ Mobile devices

Correct Answer is Offline Inventory Database

Question 67) What feature must be enabled to use Multi-Channel Funnels?

⦁ Custom Dimensions
⦁ Advertising Features
⦁ In-page Analytics
⦁ Goals or Ecommerce

Correct Answer is Goals or Ecommerce

Question 68)To recognize users across different devices, what is required for User ID?

  • Google Tag Manager
  • A new Analytics account for reporting
  • All of the above
  • Sign-in that generates and sets unique IDs

Correct Answer is Sign-in that generates and sets unique IDs

Question 69) Sampling is applied to reports before segmentation.

⦁ TRUE
⦁ FALSE

Correct answer is False

Question 70) What is not considered a default “medium” in Google Analytics?

  • cpc
  • google
  • referral
  • organic

Correct Answer is Google

Leave a Reply

Your email address will not be published. Required fields are marked *