Google Fundamental Exam

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Google Ads Fundamentals Assessment Answers 2019

Google Ads certification is an important credential for marketers. It is one of the few standardized ways to prove a certain level of knowledge or topical relevance. Here we have covered every question of the Google Ads Fundamentals Assessment Exam questions. Double-check the answer to get a 100% score.

  1. Mary’s campaign consistently meets its average daily budget. What should she do to maximize her daily budget throughout the entire day?
  2. Higher-Quality Score typically results in :
  3. Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
  4. Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
  5. Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing website about designer clothing. Which campaign type is a good fit?
  6. Which statistic indicates how often a click has led to a conversion?
  7. A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?
  8. Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
  9. If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
  10. How are negative keywords different from other keywords?
  11. A standard Google Ads text ad is made up of:
  12. You would advise a client that’s launching a new product line to advertise on the Display Network because she can:
  13. When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
  14. Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website?
  15. Which targeting option should an advertiser use when trying to reach 25-30 year old males?
  16. Conversion tracking helps you improve the return on investment (ROI) from your online advertising because of it:
  17. Which is a benefit of advertising online with Google Ads?
  18. Why Would an advertiser use site links?
  19. Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?
  20. Negative Keywords can help advertisers better target their ad by:
  21. Your ad can show on the search network when someone searches for terms that are similar to your:
  22. Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
  23. An advertiser wants to know if shopping ads will appear on Youtube what should you tell her?
  24. Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?
  25. If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
  26. All other things being equal, if you’ve set a maximum cost-per-click (max CPC) bid of USD$1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?
  27. Clyde wants to raise the profile of his dance school. A “Display Network” campaign can help him:
  28. Your travel agency client is running a very targeted campaign to reach people who are visiting paris on vacation and don’t live in France. What would be an effective way to target this client’s customer?
  29. Advertising on TV, print, and radio typically requires a predetermined budget. What key difference between online advertising campaigns allow the advertiser to invest with more flexibility?
  30. Each campaign in your Google Ads account should have a single:
  31. How can you see if people are searching for your client’s services during the early morning and evening hours?
  32. What report can help you identify opportunities to improve your keywords and ads?
  33. Which client would you advise to advertise on the search network?
  34. What is the Google Network?
  35. You can use the audience targeting to show your ads to:
  36. When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:
  37. You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefits of promoting your products with ads in mobile apps campaign on the Display Network?
  38. When reviewing your client’s, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
  39. How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?
  40. An advertiser wants to create ads that target potential customer in California. Which targeting method should this advertiser use to target these customers?
  41. What happens as a result of a search campaign consistently meeting its daily budget?
  42. Sally’s spice store sells a variety of spices and healthy cooking ingredients. Which targeting method should sally choose if she wants her ads to show on websites that focus on health, wellness, and home cooking?
  43. What bidding strategy should you use to maximize the number of visitors to your website?
  44. An advertiser wants to target people on the search network who have previously visited their website. what should they do?
  45. How are rich media ads different from other ad formats?
  46. What’s one benefit of creating multiple ad groups?
  47. Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
  48. You can win a higher ad position in the auction with a lower cost-per-click(CPC) bid by:
  49. What value is used to determine whether your ad will show on a page and, if so, the ad’s position?
  50. In addition to how much the advertiser will pay, which two factors are decided by the Google ads auction? (choose 2)
  51. What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
  52. Susan’s sporting goods sells a variety of sports equipment and clothing. How should Susan set up her google ads account?
  53. Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. which best practice should you follow when re-organizing this client’s keywords?
  54. While teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
  55. Your client wants to improve her ad position. what would you recommend?
  56. Data shows that the audience for the client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
  57. By monitoring ad campaign performance an advertiser may obtain the information needed to:
  58. Which two bidding strategies can boost brand awareness and recognition? (choose 2)
  59. Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
  60. Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account.
  61. What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
  62. Anne-Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
  63. Your client is interested in switching from TV, Print, and radio-advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
  64. What bidding strategy should Tracy, a pizzeria owner, the user to get more people to call her business?
  65. An advertiser looking to drive conversions is using manual cost-per-click(CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
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