Hayley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. If Hayley sets up a display network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

Q. Hayley’s client wants to drive sales of her new cookbook that’s about gulten-free desserts. If Hayley sets up a display network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

A. Only the topics match

B. The keywords and topics match

C. The keyword and bid match

D. Only the keywords match

Correct Answer is:

B. The keywords and topics match