How does Google Ads data-driven attribution given for conversions?

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Q. How does Google Ads data-driven attribution given for conversions?

A. It uses the linear model to credit conversions equally across all clicks on the path

B. It uses your unique account data and machine learning techology to distribute credit between ad clicks according to which touchpoints were most critical to the conversions.

C. It gives more credit to clicks that happend closer to the conversions.

D. It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.

Correct Answer is:

B. It uses your unique account data and machine learning techology to distribute credit between ad clicks according to which touchpoints were most critical to the conversions.

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