Q. How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s search network campaign?
A. Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
B. Cost-per-conversion data can be compared with competitors cost-per-conversions data
C. Knowing the cost-per-conversion can help her better optimize the campaign’s data
D. Cost-per-conversion data can indicate whether her profit will increase
Correct Answer is:
A. Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
