How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s search network campaign?

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Q. How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s search network campaign?

A. Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

B. Cost-per-conversion data can be compared with competitors cost-per-conversions data

C. Knowing the cost-per-conversion can help her better optimize the campaign’s data

D. Cost-per-conversion data can indicate whether her profit will increase

Correct Answer is:

A. Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

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