How to Create Ads on LinkedIn?

Learn how to run ads on LinkedIn now…

The Guide To LinkedIn Ads

Your Google Ads are humming, Bing is kicking out a smattering of leads and you’re running Facebook ads. Good stuff.

But have you tested LinkedIn Ads yet?

If you’re looking for a new channel to find traffic, leads, and customers, LinkedIn might be the perfect place to look—especially if you’re in the B2B space.

According to 2018 data, as many as 65% of B2B marketers have acquired customers by using ads on LinkedIn.

But LinkedIn, like its counterparts across the web, is different from other platforms. It’s not quite SEM, not quite display buying, and not quite typical social advertising.

LinkedIn ads are their own category, and today you’ll learn how to work with them.

Choose your objective

Each campaign begins by choosing the objectives that matter most, across awareness, consideration, or conversions.

  • Awareness: Brand awareness.
  • Consideration: Website visits, Engagement, Video views.
  • Conversion: Lead generation, Website conversions, Job applicants.

Select your targeting criteria

Selecting your audience works the same way regardless of which ad type you choose.

Choose from over 20 different audience attribute categories including: 

  • Company size 
  • Company name 
  • Member schools 
  • Member interests 
  • Member groups 
  • Skills 
  • Job title 
  • Job seniority 
  • And more 

Targeting is a foundational element of running a successful advertising campaign – Getting your targeting right leads to higher engagement, and ultimately, higher conversion rates. 

Choose your LinkedIn ad format

Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.

Set your budget and schedule

Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.

Measure and optimize your campaign

Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting the Campaign Manager and selecting the campaigns you want to evaluate.

How To Advertise on LinkedIn:

Log on to

To run ads on LinkedIn you should have a LinkedIn account with a professional email id.You should have a LinkedIn page as well for the LinkedIn page you should have a professional email id.

You have to Choose an ad product & should select sponsored content here.

Fill the details required including your Company name & its URL.

Campaign details

Enter the campaign name and the campaign details here.

If you want to send people to your website then select this , then select send people to the website option & Select how you want to present your ad.

Target audience

You can select a particular location and can run your ad there.

You have a beautiful option on LinkedIn i.e; you can run the ad as per your requirements like you can run the ad by targetting specific criteria people like job seniority, company name, member skills, gender, etc. You can see how many people you can target on the right side of the page.

Bid type & Amount

You can select the bid type and fill other details here. The CPC amount here is High when compared to other platforms.

Make the payment & your Your Ad will be Live.

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