Would you like to start a Facebook page for your business but aren’t sure where to begin?
Are you curious about how to manage a page effectively and securely?
To have a Facebook Page, first, you need to have a Facebook account.
What Is a Facebook Page?
A Facebook page is attached to your personal profile so Facebook knows who owns the page, but it’s a separate presence you can use to promote your business, brand, or cause. Because pages are designed for business use, they have a number of features not available on profiles including analytics, advertising, and post scheduling.
To make sure you set up your page for success, take advantage of all of the features available to you.
Setting Up a Facebook Page
To set up a Facebook page for business, you’ll need to log into your Facebook profile and click the Home button next to your name. Next, click on the Pages tab in the Explore section of the left-hand sidebar of your profile home page.
Click on Create Page.
Next, you’ll choose a page type for your new business page. L
Fill out your basic business info
Open the following URL to create a business Page on Facebook:
(You can also click on the drop-down menu in the upper-right corner of any page on Facebook and select “Create Page”.)
Once there, you’ll see two options — “Business or Brand” and “Community and Public Figure”. Since we are creating a Facebook Page for your business, click “Get Started” under the “Business or Brand” box.
There will be a few fields to fill out (some will appear only after you have chosen a category):
- Page Name
- Phone number
Keep in mind that you can change the category (but not the name) later on if needed.
Add a profile photo and cover photo
Next, Facebook will prompt you to upload a profile photo and cover photo.
Your profile picture must be of 180*180 pixels.
Square dimensions are best, and Facebook will crop it into a circular shape in ads and posts.
Your Cover photo must be of 828*465 pixels.
According to Facebook, your cover photo is displayed at different sizes on desktops and on smartphones — 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones. If you want to use a single image that works pretty well on both desktop and mobile, I found that 820 pixels wide by 462 pixels tall seems to be the best.
Here’s a pro tip: You can even upload a cover video or feature a slideshow of images!
Once you add the profile picture & the cover photo then make sure you add the call to action button.
Setup call to action option as per your requirements. It means you are telling a user whether to call you or message you or book an appointment.
You can select the option of your choice. Add your website link here so that when a user clicks on the call to action button, it redirects the user to that website.
Customize your Page
Facebook allows you to customize your Page even further. In your Page settings, there’s a “Templates and Tabs” tab. This tab lets you configure how you want your Page to have and to look like.
Tabs are essentially different sections of your Page, such as your posts, your photos, reviews of your business, etc. You can decide which tabs you want on your Page and their order on your Page.
To make things easier for you, Facebook has several templates you can choose from.
You like your page and then ask all your friends to Like Your Page.Add username to your page so that people can find you easily.
Make sure that your username is the same for all the social media handles.
Add collaborators to your page
You can also give your Page Access to other people so that the can handle your page when you are busy.
If you plan on sharing your Facebook marketing duties with a team, you’ll want to grant access for various folks and various roles.
Here are the roles that you can choose from:
Admin – Complete and total access to everything (you are an admin by default)
Editor – Can edit the Page, send messages, and post as the Page, create Facebook ads, see which admin created a post or comment, and view insights.
Moderator – Can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create ads, and view insights.
Advertiser – Can see which admin created a post or comment, create ads, and view insights.
Analyst – Can see which admin created a post or comment and view insights.
To add collaborators, go to your Page settings and the “Page Roles” section. You can type in the name of any Facebook friend or the person who has liked your Page. Alternatively you can type in an email address associated with a Facebook account.
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