How would you determine the click-through rate (CTR) for a client’s search ads?

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Q. How would you determine the click through rate (CTR) for a client’s search ads?

A. Divide the number of clicks the ad gets by the number of impressions it gets

B. Divide the number of impressions the ad gets by the number of clicks it gets

C. Divide the number of impressions the ad gets by its average position

D. Evaluate the number of clicks the ad accrues per day

Correct Answer is:

A. Divide the number of clicks the ad gets by the number of impressions it gets

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