If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

Q. If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

A. Clicks, calls, and sign-ups

B. View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

C. Sales and purchase intent lift

D. Views, impressions, unique users, awareness lift, and ad recall lift

Correct Answer is:

B. View-through rate, watch time, favorability lift, consideration lift, and brand interest lift