Impression Share Adwords

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Before you begin Impression share you need to know about Impression

In this article, you will learn about how impressions are calculated and how these calculations different from shopping campaigns. For more instructions on how to view your impression share data learn more

The impression metric that track how prominent your ad is Impression share

Impression Share

An impression share ( IS) is defined as the percentage of impressions that an ad acquires compared to the total number of impressions that your ad is eligible to get

Simply it is a ratio of total impressions to the eligible impressions

Impression share = total impressions/ eligible impressions

Eligible impressions are calculated according to the targeted settings like budget we select, demographics, geographic, approval statuses, quality

Types of Impression Shares in Adwords

• Search impression share – your impression share strictly for impressions generated through the Search Network.
• Display impression share – your impression share strictly for impressions generated through the Display Network.
• Search lost impression share (budget) – the percentage of impressions you lost out on for the Search Network due to an insufficient budget (this is available at the campaign level only).
• Display lost impression share (budget) – the percentage of impressions you lost out on for the Display Network due to an insufficient budget (this is available at the campaign level only).
• Search lost impression share (rank) – the percentage of impressions you lost out on for the Search Network due to low ad rank.
• Display lost impression share (rank) – the percentage of impressions you lost out on for the Display Network due to low ad rank.
• Search exact match impression share – your impression share from the Search Network for search queries that matched your keywords exactly.

Impression share data is available at campaign level, ad group level, product level ( shopping campaign )

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