Impression share data in Adwords

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What is an Impression Share data:

The data that is shown in campaign level and ad group level

Before you begin impression share data in AdWords you need to know about what is impression share

Impression share shows you how is the performance of your ad when compared to the other competitive ads

This method is calculated by the number of impressions received by your ad to the number of impression an ad is eligible

In this article you will learn about how to get impression share data in your adwords account

Step by Step process

  • sign in to your Google AdWords account
  • click on a campaign, ad group
  • Then click on the column icon and modify columns
  • Add impression share to that columns and apply
  • Impression share now will appear in table

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