Q. In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?
A. Shorten the video ads duration
B. Add a call-to-action (CTA) overlay
C. Fine tune her target audience
D. Rotate two or three different video ads
Correct Answer is:
B. Add a call-to-action (CTA) overlayHi You Can Access All My Digital Marketing Videos for Free. Visit My YouTube Channel
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