In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

Q. In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

A. Shorten the video ads duration

B. Add a call-to-action (CTA) overlay

C. Fine tune her target audience

D. Rotate two or three different video ads

Correct Answer is:

B. Add a call-to-action (CTA) overlay