Jackie is an advertiser who wants to reach people by using both remarketing and shopping ads. What’s the best targeting strategy for her?

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Q. Jackie is an advertiser who wants to reach people by using both remarketing and shopping ads. What’s the best targeting strategy for her?

A. Create two ad groups: one targeted to remarketing and the other to shopping

B. Create a combined remarketing and shopping campaign

C. Create separate remarketing and shopping campaigns

D. Create one ad group targeted to both remarketing and shopping

Correct Answer is:

C. Create separate remarketing and shopping campaigns

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