James has a campaign for an online training course and wants to understand how is campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose2)

Q. James has a campaign for an online training course and wants to understand how is campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose2)

A. How many liked the ad

B. Which age group and gender is more likely to sign up for a course after seeing the ad

C. How many people sign up for lessons after seeing the ad

D. How many people saw the ad

Correct Answer is:

C. How many people sign up for lessons after seeing the ad

D. How many people saw the ad