Q. Marisa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
A. Google Play store optimization
B. Get new users who most likely complete in-app actions
C. Target cost-per- install (tCPI)
D. Get new users for her app.
Correct Answer is:
B. Get new users who most likely complete in-app actionsFollow Subhash Mangalam Digital Marketing Videos on Youtube