Marisa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

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Q. Marisa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

A. Google Play store optimization

B. Get new users who most likely complete in-app actions

C. Target cost-per- install (tCPI)

D. Get new users for her app.

Correct Answer is:

B. Get new users who most likely complete in-app actions

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