Marta Has A Tight Marketing Budget And Needs To Use A Strategy That Can Drive Customers To Her Website For A Set Cost. Which Bidding Strategy Has The Potential To Meet Marta’s Needs?

Q. Marta Has A Tight Marketing Budget And Needs To Use A Strategy That Can Drive Customers To Her Website For A Set Cost. Which Bidding Strategy Has The Potential To Meet Marta’s Needs?

A. Target return on ad spend (Target ROAS)

B. Target cost-per-acquisition (tCPA)

C. Target impression share

D. Maximize clicks

Correct Answer Is:

D. Maximize clicks