Q. Marta Has A Tight Marketing Budget And Needs To Use A Strategy That Can Drive Customers To Her Website For A Set Cost. Which Bidding Strategy Has The Potential To Meet Marta’s Needs?
A. Target return on ad spend (Target ROAS)
B. Target cost-per-acquisition (tCPA)
C. Target impression share
D. Maximize clicks
Correct Answer Is:
D. Maximize clicks
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