Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

Q. Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

A. A one-off video in which the brand is highlighted

B. An integrated approach in which the brand collaborates with multiple creators to weave in the brand story

C. A creator video in which the brand’s message is integrated or shared via a ” shout out”

D. A series of brand videos in which the creator is mentioned throughout

Correct Answer is:

C. A creator video in which the brand’s message is integrated or shared via a ” shout out”