Megan enables target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

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Q. Megan enables target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

A. Monitor overall changes in clicks received

B. Enable and disable target CPA bidding every other day to observe differences

C. Compare average CPA and conversion rate before and after target CPA bidding

D. Install a new conversion tracking code

Correct Answer is:

C. Compare average CPA and conversion rate before and after target CPA bidding

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