Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “sweet & spicy coconut”, with related keywords like”coconut snacks” in a single ad group?

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Q. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “sweet & spicy coconut”, with related keywords like”coconut snacks” in a single ad group?

A. To show ads promoting all the flavors to people searching for “gourmet popcorn”

B. To show ads promoting “Sweet &spicy coconut” to people searching for that flavor

C. It’s most efficient to have a single ad group

D. To make sure”Sweet&spicy coconut” continues to be the bestseller

Correct Answer is:

B. To show ads promoting “Sweet &spicy coconut” to people searching for that flavor

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