SEO Basics

SEO Basics
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Basics of SEO

SEO is Search Engine Optimization.  A technique/ practice of increasing both quantity and quality of traffic to your website through organic search engine results. It increases ranking and hence online visibility. We will discuss the basics of SEO further.

Let us here discuss some terminologies used in the concept…

Domain –  name of the website

Hosting – space on a server

Domain + Hosting= website

website designing aspects:

Coding – html, java, .net, php

Non coding – wordpress, joomla, drupal

www.abc.com/wp-admin

user name

pwd

Dashboard

step by step

1)pages
2)menu
3)theme
4)customize

How does a search engine work?

1)crawling – collecting data…crawler, spider or google bot
2)indexing – store as per the categories
3)calculating relevancy – ranking factor
4)retriving results – display results in SERP

SEO can be implemented as:

  • On-Page optimization
  • Off-Page optimization

On-page optimization can be implemented with:

1)Title
2)description
3)bold and italic
4)Image with alt
5)filename
6)first line of the para
7)links
8)H1 to H6 headings

Keyword research techniques

1) Brain storming
2) Google suggest
3) Keyword planner

Hi You Can Access All My Digital Marketing Videos for Free. Visit My YouTube Channel


You Can Access all Digital marketing Videos on My YouTube Channel. You can Access Website Designing, SEO, Google Ads, Social media Markeitng Videos. Most of the Live projects also explianed in the videos. This is helpful for studnets who are applying for jobs. These videos also help business people who want to improve their performance. These videos also help Poeple who already working on Digital Marketing and still have questions. I will be adding more and more videos.