Shared budget in Adwords means it shares the daily budgets to the individual campaigns or uses Shared budget in order to allocate budget to multiple campaigns. You can use this feature when you don’t have time to watch and monitor each and every campaign and setting up the budget to the campaigns. And it saves a lot of your time and improves your AdWords results.
How Shared budget works :
For instance, let us assume you are an author of wigs seller with a single line of products. You’re currently running three campaigns:
Your overall budget for all the campaigns would be around $100 per day. when you don’t use shared budgets you need to allocate daily budget for each and every campaign. Let us say you put 60$ as a daily budget for your search campaign and 20$ daily budget for display campaign and 29$ daily budget for remarketing campaign
You observed that you acquired a good number of clicks and impression when you do like that. But on some day you got fewer clicks and impression even though your budget was high for that campaign
By using shared budgets AdWords it automatically adjusts the bids across the campaigns. It helps to increase return on investment, so you don’t have to constantly monitor and change individual campaign budgets throughout the day.
Say you’ve set aside $100 per day, split evenly between two campaigns. On a given day, one campaign could get fewer impressions and clicks than usual, resulting in only $40 spent. With a shared budget, Google Ads could take that leftover $10 and reallocate it to the second campaign to maximize your campaign results overall.
How to set up a shared budget?
- Sign in to Google Ad words account
- click on Tools icon on the top right corner of your account
- click on shared library, Under that, you can find a shared budget
- click on the + symbol
- Enter budget name, and put a daily budget
- Add the campaigns which you want to add Shared budget
- Select delivery method
- Click on save
Shared library works only if every campaign that has been added should have same bidding strategy