QUESTIONS ON SEO
What do you mean by the terms “domain” and “hosting”?
The term domain means the name of the website whereas hosting means the space in the server to store the data of the website.
How does a search engine works?
A search engine works in the following four steps-
- Calculating Relevancy
- Retrieving Results
Give the step by step process of creating a website.
The four major steps involved in creating a website are-
Explain the term “web position analysis”.
Web position analysis means the position of the website in the SERP [Search engine results page]. In order to find out the position of a website in the results page one must follow the given instructions step by step-
- Download SEOquake in browser
- Go to Google page and search for a specific keyword
- Go to settings
- Go to search settings
- Increase the meter from 10 to 100
What is SERP and PR?
SERP- Search Engine Results Page which appears when we search for a specific keyword.
PR- Page Rank. It is given by Google to the websites from 1-10. The page rank of any website can be increased by getting more backlinks.
How to submit a website to Google?
In order to submit your website to Google follow the given guidelines step by step-
- Go to Webmaster Tools
- Go to Search Console
- Log in from your Gmail account
- Click on Add Property
- Click on crawl which is given in the dashboard
- Click on fetch as google
- Click on fetch and render
- Request Indexing
What is a backlink? Why is it important?
A link which our website receives from other websites is called a backlink. Backlinks increases our page rank which in order helps us to increase our position in the SERP [Search engine results page].
List out the different off-page optimization techniques used in SEO.
The different off-page optimization techniques are-
- Article Submission
- Directory Submission
- Video/Audio Submission
- Image/Photo Submission
- Social Bookmarking
- Forum Posting
- QR Code
- Guest Blogging
- Web 2.0 website
What are the main On-page elements?
The main on-page elements are-
- H1-H6 headings
- Bold and Italics
- Alt image
Define a crawler, google bot and a spider.
A crawler, google bot and a spider are one and the same. This means that they perform the function of crawling ; collecting data from the website.Crawling basically means following a path.
In the SEO world, crawling means following your links and “crawling” around your website.
Explain internal and out-bound links.
Internal links are those links which are linked to some other page of our own website by us whereas out-bound links are those links which are linked to other websites by us.
12.What is an “anchor text”?
An anchor text is a highlighted clickable text which redirects us to some other website. An anchor text is mostly a keyword having a link.
What is alt text? What is its importance?
Alt text; alternative text is applied to images to provide text alternative for search engines.This text description provided by alt text is generally visible when a visitor “hovers” or holds their cursor over the place where the picture should be. Then a small box with the alt text will appear so that the visitor to the website can read a description of the picture.
What is the limit of the Title and Description while writing a blog?
Title- the limit is 60 words
Description- the limit is 320 words.
What are No-Follow and Do-Follow links?
In case of No-Follow links, if one website example ‘A’ links another website example ‘B’ then the page rank of ‘A’ does not get divided between the two websites and ‘B’ gets no benefit.
On the other hand in Do-Follow links the page rank gets divided. Therefore it is advisable to get Do-Follow links rather than No-Follow links.
What is a sitemap? How to submit a sitemap?
Sitemap is a server side optimization technique. If a website has less than 1000 pages it is easy for the server to find the required data but if it has more than 1000 pages it becomes difficult for the server to find it. Thus we have to provide a map to the server to find the data. This is known as sitemap.
- In order to submit a sitemap in wordpress we must have to download a plugin called Google XML sites.
If we do not want a page to get indexed in our website then we use a tool called robots.txt. The robots.txt file is used to provide instructions about the Web site to Web robots and spiders. Web authors can use robots.txt to keep cooperating Web robots from accessing all or parts of a Web site that you want to keep private. If one wants to apply the robots.txt tool for a particular page then one must follow the given guidelines-
- Go to wordpress
- Go to the page which you do not want to get indexed
- Click the “No index this page/post” button at the bottom of the page
- Go to webmaster tools
- Click crawl
- Click robots.txt tester
- Type manually “Disallow:/ (the page name like ‘payments’)
- Copy and post it in the notepad and save it as robots.txt
- Submit it to root folder
How to convert ‘non www’ to ‘www’?
In order to convert ‘non www’ to ‘www’ follow the given steps-
- Go to http://htaccessredirect.net/
- Enter your URL
- Generate and copy the code
- Paste the code in notepad
- Save it as ht.access
- Submit it to root folder
What is 301 and 302 redirect?
301 redirect means that the page has permanently moved to another location. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page.
302 redirect on the other hand means that the page has temporarily moved to another page.
Which plugin should be downloaded in wordpress to get the Title and Description while writing a blog?
“All in One SEO Pack” is the plugin which must be downloaded.
What is ‘Panda’, ‘Penguin’ and ‘EMD’ update?
Panda update- Duplication of content will be hit with panda update. Also websites having just one or two lines in their content are subjected to panda update.
Penguin update- Overstuffing of keywords just to come on top in the SERP and using spammy links in their content will be hit with penguin update.
EMD update-Purchasing a domain having a name which is already in use by somebody else will be hit with EMD update.
What do you mean by spammy and broken links?
Spammy links are those links which are received from bad websites having poor content. That is why such links must be removed.
Broken links are those links which are received from websites which are not working.
What is SEOquake and Alexa rank?
SEOquake is a tool downloaded to show the rank of a website for a particular keyword in the SERP.
Alexa rank on the other hand is the rank which is given by Amazon to other websites.
List out any 5 SEO tools.
The 5 SEO tools are
- SEM rush
- Google analytics
- Google webmaster tools
What is site: and cache: ?
Site: – It is to show the number of pages google has indexed
Cache: – It is to show when the last time the crawler had visited the website.