Someone browsing the internet sees a google ads display ad for laptop computers on a display network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, ad busy a laptop. In this scenario, view-through conversions would be valuable for the advertiser because it could:

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Q. Someone browsing the internet sees a google ads display ad for laptop computers on a display network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, ad busy a laptop. In this scenario, view-through conversions would be valuable for the advertiser because it could:

A. Track the IP addresses of people who saw the ad

B. Track the number of people who saw the ad but did’t convert

C. Measure the number of conversions associated with ad impressions

D. Measure the number of potential clicks associated with ad impressions

Correct Answer is:

C. Measure the number of conversions associated with ad impressions

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