Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

Q. Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

A. His company logo

B. Background music

C. A direct call-to-action (CTA)

D. His company’s brand name

Correct Answer is:

C. A direct call-to-action (CTA)