Vesta Is Working On A YouTube Campaign For A Chain Of Home And Garden Centers. The Owner Would Like To Promote A New Line Of Flowering Plants To Past Customers, Using Email Addresses They Provided Over The Years For Marketing Purposes. Which First-Party Audience Solution Would Be Ideal For Vesta’s YouTube Campaign?

Q. Vesta Is Working On A YouTube Campaign For A Chain Of Home And Garden Centers. The Owner Would Like To Promote A New Line Of Flowering Plants To Past Customers, Using Email Addresses They Provided Over The Years For Marketing Purposes. Which First-Party Audience Solution Would Be Ideal For Vesta’s YouTube Campaign?

A. Similar audiences

B. Custom Intent audience

C. Customer match audience

D. Customer affinity audience

Correct Answer Is:

C. Customer match audience