Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating- whether viewers are interacting with the ads they see. What metric should she investigate in Google Ads Reporting?

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Q. Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating- whether viewers are interacting with the ads they see. What metric should she investigate in Google Ads Reporting?

A. View rate

B. View through rate

C. Clickthrough rate (CTR)

D. Cost-per-view (CPV)

Correct Answer is:

B. View through rate

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