What does an impression share indicate about a product group?

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Q. What does an impression share indicate about a product group?

A. It shows how many impressions your product group has received divided by the estimated number it was eligible to receive

B. It provides an average benchmark of all similar products from other retailers

C. It shows your product group impressions relative to product groups in the same campaign

D. It predicts your product group’s future impressions

Correct Answer is:

A. It shows how many impressions your product group has received divided by the estimated number it was eligible to receive

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