What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

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Q. What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

A. Forecast data

B. Manual bid changes

C. Test conversions

D. Historical conversion data

Correct Answer is:

D. Historical conversion data

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